EXTRA GUM || CHEW INTO IT
Did you there’s actual evidence that chewing gum can help you focus?
To prove being present in the moment can be as easy as popping in a stick of Extra, we created 💚CHEWBERT:💚
the first new mascot for a Mars brand in almost 20 years.
He’s a tiny piece of chewed Extra gum here to help you lock into whatever you’re doing.
It’s hard not to feel maternal over this tiny green boy :,)
We teased this little guy’s big debut on social.
And then gave him his moment to shine.
THE BIRTH OF EXTRA TIME
And then we inserted Chewbert into the completely true and totally unembellished story of “Extra Time.”
Aired throughout the World Cup.