EXTRA GUM || CHEW INTO IT
Did you there’s actual evidence that chewing gum can help you focus?
To show that getting back to the present can be as easy as popping in a stick of Extra, we created 💚CHEWBERT💚
The first new mascot for a Mars brand in almost 20 years, Chewbert is a tiny piece of chewed
Extra gum here to help you lock into whatever you’re doing.
It’s hard not to feel maternal over this tiny green boy :,)
We teased this little guy’s big debut on social.
And then gave him his moment to shine.
THE BIRTH OF EXTRA TIME
And then we inserted Chewbert into the completely true and totally unembellished story of “Extra Time.”
Aired throughout the World Cup.